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Media Planning Courses

Media Planning

With the media and advertising industry emerging as the most powerful ways of communicating any message to the masses, the career options in the field are widening. Media planning is among the most promising and lucrative career options in the current scenario.

A media planner acts as a mediator between media organization and the client. They helps the client to purchase air space for the advertisement. Apart from merely being a mediator, a media planner has to learn the market trends, analyze target audience, and understand their psychology as well.

Compensation of a media planner depends on his/her awareness and practice in the same. Size and reputation of the organization also determines the salary package of the person. Beginners can expect a salary between Rs12000 and Rs15000 per month, while an experienced person can earn up to Rs30000 per month.

Courses Offered

No particular course has been designed to impart training in media planning. The institutes offering courses in media management and advertising usually include media planning as part of their curriculum. A person, who has a creative mind and good communication skills, along with a degree or diploma in mass communication or advertising, can consider media planning as a career option. Another option is to acquire an MBA degree with specialization in media planning.

Similar Colleges

Very few specialized institutes are offering detailed education and training in media planning. However, programs related to advertising also provide in-depth knowledge on media planning. Some of the institutes that offers media planning as a part of advertising are:

IIMC (Indian Institute of Mass communication) New Delhi

MICA (Mudra Institute of Communication - Ahmedabad)

SIMC, Pune.

Career Options